Come to see and hear former President Bill Clinton to speak at Toronto’s Green Living Show April 25 – 27, 2008, Exhibition Place.                                                          

Tickets to hear him discuss “Embracing Our Common Humanity” go on sale on Saturday, March 29 at 10:00 a.m. at http://toronto.greenlivingshow.ca/clinton.php.

The Green Living Show is Toronto’s first consumer show dedicated to all things green. Information… Innovation… Inspiration… everything you need to green up your life is right here, under one roof!

• Over 300 exhibitors with simple, practical “greenovations”
• Hundreds of new products
• Earth-friendly advice and services
• Sample * Sip * Shop * Learn * Discover * Play

Don’t miss GoBIO! Organics at booth 1137!   

Sample GoBIO! Organic Products! 

Special Show Pricing for all GoBIO! Products!                                                                            

Show Hours:

Friday, April 25 - 10 am - 9 pm
Saturday, April 26 -10 am - 9 pm
Sunday, April 27 -10 am - 6 pm  

Where:                                                                                                                                             

Exhibition Place, Toronto - Direct Energy Centre                                        

http://toronto.greenlivingshow.ca/index.php

March 2008: Natural Marketing Institute (NMI), the leading market research and strategic consulting firm specializing in health, wellness and sustainability, reported today that its recent Health & Wellness Trends Database™ survey revealed that consumer integration of organic into their lifestyles is growing. New data reveals that total organic household penetration across six product categories is up from 57% in 2006 to 59%, but some categories are experiencing significant penetration growth while others are flat. More importantly the number of core users, DEVOTEDS™, has grown. The chart below shows the percentage of general population/primary grocery shoppers who fall into each of NMI’s organic consumer segments for 2007 and 2006.

2007 / 2006

DEVOTEDS                                                                                                                                   18% / 16%                                                                                                                    

TEMPERATES                                                                                                                                                                                                      22% /22%                                                                                                                            

DABBLERS                                                                                                                                          41% / 44%                                                                                                                       

RELUCTANTS                                                                                                                                                                                                          19% / 18%

DEVOTEDS, as their name implies, are the most committed to organic and its ideals and are most likely to have changed their lifestyle to integrate organic. The more a category is used, the more it has to be organic. TEMPERATES have modern organic attitudes and fit organic into their lifestyle; the more they use a category, the more an organic version becomes a treat. DABBLERS are non-committal about organic – they can take it or leave it. For them, buying organic is more about hipness than the health benefits. RELUCTANTS are the least trustful of organic and believe that conventional products are just as good (if not better) than organics and that organics are not worth the extra cost.